As a valued partner of DocuWare, we know how important it is for your business to succeed. That's why we want to work proactively with you to grow our backlink profile and improve our SEO (Search Engine Optimization) performance. In this article, we'll explain why backlinking to the DocuWare site is mutually beneficial and how to execute these backlinks effectively.
Before diving into the details, let's first outline the benefits of creating backlinks for both our Partners and DocuWare:
Benefits for our Partners:
- Improve SEO
- Enhance SEO rankings by linking to reputable sources like DocuWare and maintaining a positive link neighborhood
- Showcase your expertise and boost content relevance and visibility through DocuWare resource links
- Create Demand
- The better DocuWare’s website performs on search, the more people will be seeking DocuWare resellers.
- Improve Efficiency
- Save time and money by repurposing existing DocuWare content.
- Boost Conversions
- Higher search visibility increases brand credibility in the eyes of potential clients. As most prospects also conduct independent research on potential vendors, enhancing DocuWare's reputation and rankings instills confidence in prospects and accelerates their decision-making process with your team.
Benefits for DocuWare:
- Increased SEO
- Having a robust backlink profile can contribute to DocuWare’s Domain Authority and therefore its rankings and visibility
- Strengthened Brand Image
- Reinforce DocuWare's brand image and authority in the DMS industry through reputable partner links.
Why is Growing DocuWare's Backlink Profile Important for Your Business Success?
As you may already be aware, backlinks play a critical role in enhancing a website's visibility on popular search engines like Google, by optimizing its search engine ranking. They [backlinks] are external links that point towards a specific page on a website, and they play a crucial role in demonstrating authority and relevance to search engines.
By linking to DocuWare's website from your own website, you can help improve our backlink profile and SEO performance. This, in turn, will make it easier for you to sell our product. With higher search engine rankings, prospective customers researching solutions in our industry are more likely to land on the DocuWare site, increasing brand visibility and keeping them engaged with our brand. By doing so, it's a win-win for both parties; the more potential clients who learn about DocuWare, the more likely they are to engage with our partners selling our products.
Additionally, linking to DocuWare's website can help you, our partners, increase the conversion rates of prospects that are already in your sales funnel. With our enhanced organic presence and improved search engine ranking, prospects who have already had some interaction with DocuWare are more likely to trust our brand, becoming more willing to engage with our partners and the products they sell. This can help you to convert those prospects who may have been hesitant to purchase or were considering alternative DMS solutions. By offering them access to our network of useful resources, our partners can assure those prospects that they are associated with a prominent industry brand, thereby establishing further trust and credibility.
Addressing Your Concerns
We understand that some of our partners may be concerned about losing leads by diverting people off their site and to DocuWare’s. To mitigate this apprehension, we recommend adjusting the link parameters on your site so that the link to our website opens in a new tab, therefore preserving the prospect’s original session on your own website and helping to maintain the continuity of the buyer’s journey. Once they’ve exhausted the resource you’ve supplied them with, they can close that tab and pick back up on their engagement with your website with reinforced confidence in the software brand.
How to Effectively Execute Backlinks
We don't want everyone just to link to DocuWare's homepage, which is why we offer a range of pages for you to link to, as well as a variety of anchor text options to choose from.
Example Pages to link to:
- Product/service pages like: "DocuWare Cloud," "DocuWare On-premises," or "DocuWare Workflow Automation", and pages that highlight DocuWare's specific services or products.
- Resources or blog post pages that are available in the "Resource Center”, “Webinar Archive”, or "Blog" sections of the DocuWare site. Link to helpful educational content discussing topics such as accounts payable, compliance, HR management, and more.
- Case study pages which showcase real-life examples of how DocuWare has helped companies overcome specific challenges, such as invoice processing, contract management, and HR onboarding for specific industries like finance, healthcare, and more.
Anchor Text Variations:
There are many options to consider when choosing your anchor text (the clickable text used in a hyperlink that links to another webpage). There are obvious options, like branded terms such as "DocuWare Cloud", but we recommend using whatever is most relevant to describing the content you are linking to. For example, if you are linking to a DocuWare Blog about “How Document Indexing Best Practices Support Compliance” you may use the following anchor text options: “Document indexing and compliance” or “efficient indexing for compliance”.
Here are some other examples of anchor text pairings with their target pages that you may choose to use:
- What is document management?
- What is enterprise content management?
- How to create workflows
- Guide to workflow automation
- Automating invoice processing
- Converting to a paperless office
By using a variety of target pages and anchor text variations, we are creating a natural link profile that can enhance DocuWare’s brand awareness.
Final Notes
Linking to DocuWare's website from yours can help both of us in our businesses' success. It can offer a range of benefits, including improving search engine rankings, promoting authority regarding specific products or services, attracting relevant visitors to your site, and effectively promoting your brand as a key player in your field of expertise. So, don't hesitate to take advantage of this opportunity and feel free to reach out with any questions you may have.
Term Glossary:
Backlink profile: A collection of links pointing to a particular website from other sites on the internet.
Search engine ranking: The position of a website in a search engine's results page for a particular keyword or query. Higher search engine rankings can lead to increased visibility and traffic.
Search Engine Optimization (SEO): The practice of optimizing a website's content and structure to improve its search engine ranking and visibility.
Authority: A measure of a website's credibility and influence in a particular industry or niche.
Anchor text: The clickable text used in a hyperlink that links to another webpage.
Organic presence: A website's online visibility resulting from non-paid methods, such as search engine optimization, as opposed to paid ads.
Conversion rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a contact form.