Target your sales efforts with new buyer persona

Marketing and sales support

The Digital Transformation Manager is responsible for successfully leading a company into the digital future by driving the shift to digital processes, strategies and business models and implementing digital tools.

This newly developed persona profile gives you insights into the needs, goals and challenges of a Digital Transformation Manager – so that you can tailor your marketing campaigns and sales conversations.

Our portfolio currently comprises a total of five buyer personas: for smaller companies, it focuses on managing directors; for mid-sized companies, it features CFOs, the head of accounting, IT managers and now digital transformation managers.

More personas are in the works! 

Download our buyer personas here and learn how to better understand and engage your target audiences. 

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