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AI Sales Prompt Contest Winner (Americas)

Marketing and sales support

DocuWare announces the winners of the DocuWorld AI Prompts for Sales challenge, showcasing how AI can help sales professionals overcome common obstacles.

A message from Tim Smajda (AI Empowerment Project Lead) and Sarah Rose (US Marketing Manager):

We’d like to thank everyone who attended the AI Powered Sales Mastery session at DocuWorld and who participated in our AI Prompting Challenge.

In this challenge, participants were asked to come up with a prompt that could be used to enable Sales professionals to do a task(s) more efficiently with AI. After careful consideration, we’ve selected 3 winning prompt entries. We’ve identified these nominations plus our thoughts and feedback below.

We hope these winning prompts inspire you to explore the many applications of AI in sales. By unlocking the power of AI, we can enhance human potential and drive innovation to new heights.

  1. Prompt: You are a professional DocuWare sales associate and are having roadblocks concerning competitors’ business. How would you respond to the clients’ concerns with switching products to yours after being with their current provider for 20+ years.

Feedback from DocuWare: We love this prompt because it addresses the common sales challenge of convincing long-term clients to switch providers. We recommend testing a variation of this prompt that asks for a more actionable output.

For example: You are a professional sales associate at DocuWare encountering resistance from a potential client who has been with their current provider for over 20 years. Draft a comprehensive strategy to address their concerns, including comparative benefits of DocuWare’s products, case studies of similar successful transitions, and tailored responses to common objections about switching providers. Use the below information for additional context to use in your response. [insert relevant case studies, battlecards, the prospect’s website etc.]

Hint: Make sure that you have “web-access” features available on your LLM tool of choice if your prompt depends on any information from the web.

  1. Prompt: Briefly describe a competitor’s offering and ask the AI to generate a comparison chart highlighting DocuWare’s unique advantages. This could include features, security, ease of use, or scalability.

Feedback from DocuWare: This prompt demonstrates how high-level comparisons can be executed, and our suggestion, if you wish to use a prompt like this, would be to fill in just a few more specifics.

You are a sales expert working for DocuWare. You have a prospect with the following job title/role: [insert details]. They are considering your document management solutions but also evaluating those of [competitor]. Review the information provided below and draft a detailed comparison chart of both products. This chart should highlight DocuWare’s unique advantages in terms of features, security, ease of use, scalability, customer support, and pricing. Make sure to highlight features that are especially relevant to the prospect’s unique role. Additionally, include any relevant industry certifications or awards that set DocuWare apart.

[Insert copy from relevant battle cards, use case/product information from DocuWare, details from DocuWare’s certification page(s), details about the prospect’s business from their website, and persona information for this role].

Hint: Make sure that you have “web-access” features available on your LLM tool of choice if your prompt depends on any information from the web.

  1. Prompt: I want you to create a chat question [prompt] that I would ask of ChatGPT that would provide the best question for getting insight on how to better my sales efforts of document management software.

Feedback from DocuWare: We love this entry because it demonstrates how you can work with ChatGPT to improve your prompts! In case anyone is curious, this is the output that was generated by ChatGPT when given this prompt (consider testing this new prompt for yourself!):

“ChatGPT, I'm looking to boost my sales of document management software. Can you provide a detailed analysis of the most effective sales strategies for this type of software, including how to identify and target the right customer segments, key features to highlight, common objections and how to overcome them, and innovative marketing techniques that have proven successful in this industry?”

As always, we encourage you to adhere to AI safety and compliance best practices and use LLM tools that exclude your data from training.

 

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