A manager’s executive assistant acts as their right hand and supports them in all administrative and organizational matters. This also includes creating the necessary foundations for the introduction of new processes and technologies.
Since the tasks sometimes differ, depending on the industry and location, we created two different personas for the same function:
The new persona provides valuable insights into the mindset, needs, goals and challenges of an executive assistant. As a result, your marketing campaigns and sales pitches can be made even more targeted.
Our portfolio now comprises a total of seven buyer personas:
Find the updated personas in the document pool (EN I IT) and the online Marketing & Sales Tool platform.
Further personas are already being planned.