In May 2024, on the grounds of the historic Opel plant in Bochum, Germany, an innovative car rental business sprang to life. Their target market was clearly defined: sport enthusiasts. The start-up consistently took a digitalization-first approach – with DocuWare Cloud and DocuWare Intelligent Document Processing (IDP).

Sport Auto Plus’s business model is based on what they call a “car subscription,” offered specifically to people who can demonstrate a connection to sports – be it endurance athletics or team sports. A one- or two-year subscription lets customers enjoy the use of a car worry-free. All they have to do is fill up the tank – and they skip the administrative hassle of a leasing contract. The founders draw on extensive experience at a similar company, and they have a clear strategy: taking full advantage of digital opportunities to create a competitive advantage. Along with optimizing internal processes, they want customer communication in particular to rise to a new digital level.

Country:
Germany
Industry:
Service Provider
Department:
Purchasing | Sales | Marketing | Customer Support | Accounting | Management
Deployment:
DocuWare Cloud
Integration:
Microsoft Outlook | DATEV | HubSpot | easybill | Intelligent Document Processing (IDP)